Variables
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ACT-To-Outlook 2003 Email uses a unique method of Web embedded variables. When a web page is opened either from a template or from the web navigation toolbox, the following happens:
1.The web page is searched for any variables. A variable is any item on the web page that is in between right parenthesis i.e. [First Name], [Last Name], [Message]. When the web page is opened, these variables are then identified.  
2.If the variable is an ACT! Contact Field (like [First Name]), then it is stored internally for processing when the email is created.  
3.If the variable is not an ACT! variable, then it is displayed to be edited by the user in the variables display list, as shown below.  
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4. To edit a variable, click on the Variable listed on the Variable Display List and enter the value in the Variable Value Space.  
 
Advantages of Variables  
Variables provide incredible flexibility on sharing and using common pages to send out email. For example, in the page above, the web page has variables named [Heading] and [Message]. As shown below, by simply changing the values of the variables in the Variable Value Space, one single page can now generate a plethora of emails, each one appropriate for the occasion. All you need is the web address.  
 
VariableReplacements  
 
Saving Variable Values Into Templates  
Now that we've established the great value of variable, we can save each variable setting into different templates. Hence, when Template 1 is selected, the variables are automatically inserted into the email when merged. The same applies to template 2 and so on...  

In a corporate environment, all you have to do is create a common http area where web pages with Variables are stored and retrieved.  
 
Inserting ACT! Variables Using Display Fields  
 
When you are editing your HTML or Text file, you may want to add ACT! replacement variables.  
1.Activate the Fields Display by clicking on the Tools->Display ACT Fields.  
2.When the list is displayed, simply drop the ACT! variable where you want it to be replaced. ACT! variables may also be placed in the Variables Content.  
 
ACTFieldsDragAndDrop  
 
Creating Variables  
To create a variable, simple enclose any text string between right parenthesis i.e. [THISVARIABLE], or [mymessage]. Enter the variable into the HTML or text file and the next time the file is opened, the variable is recognized by ACT-To-Outlook 2003 Email and offered to be used in the template.  
 
Reserved Variables  
There are 3 variables that are reserved and are always present:  
·[Subject] – This variable is the Subject line that will appear on the outgoing email  
·[BCC] – This variable is any BCC you want to add to the email.  
·[CC] – This variable is any CC you want to add to the email.  
All other variables can be given values that will be replaced when you generate an email. In addition, you can embed ACT! variable fields in the variables.